"... Der Schneider an der entlegenen Avenue C, vier lange Blocks von der nächsten U-Bahn entfernt, war der Pionier des Trends zu deutscher Biergemütlichkeit und deftiger Kost. Schon 2000 öffnete Sylvester Schneider in einem Eckhaus in der damals fragwürdigen Gegend sein Lokal, schenkte Münchner Hofbräu aus, backte Leberkäs und Brezen und knetete Semmelknödel. „Noch bevor ich alle Fenster drin hatte, war der Laden gerammelt voll“, erinnert sich Schneider. Full Article
Jubilant German fans who watched the tense match at watering holes around New York City erupted in celebration of a victory that put Deutschland above all others in the 203-team worldwide tournament.
“Awesome!” said Mario Fontaine, an actor from Wiesbaden, Germany, who watched his countrymen lift the gilded championship trophy at Zum Schneider, a German restaurant in the East Village. (Full article)
(...) one goal was all that was necessary to secure Germany its first world title since 1990, and make fans watching at Zum Schneider, a Lower East Side bar, jump for joy.
“This is one of the best places in New York City if you’re German,” said Kristina Ruff, 30, a doctor from Midtown. “It’s awesome here.”
Moments after the game, the phrase “Don’t Cry for Me Argentina” was trending on Twitter.
“It’s amazing,” said Logan Reisenbigler, 22, a graduate student from the Upper East Side, who watched at Zum Schneider. “I lived in Germany for six years and I just came back from Germany. If it wasn’t going to be America, it had to be Germany. I’m ecstatic. I was overcome with emotion. I’m going to go all over the city and scream.” Full article
by LARRY MCSHANE
(...) While most fans across New York City were cheering for the Americans, there were pockets of support for the German squad.
The German bar Zum Schneider’s in the East Village relocated to a bigger outdoor space on East 23rd St., with the owners welcoming hundreds of fans for both teams.
Chants of “U.S.A.!” were sometimes drowned out by shouts of “Deutschland!” in the now-friendly rivalry.
Press release World Cup 2014 in Brazil
NEW YORK, NEW YORK (June 1, 2014) - Starting on June 12th, Zum Schneider will be showing every game of the World Cup 2014 hosted by Brazil. With a large HD projection screen and two additional flatscreen HD TVs, the East Village cult Biergarten will show all games, even if broadcast simultaneously.
Press release World Cup Open Air Screening
NEW YORK, NEW YORK (June 10, 2014) - For the first time, NYC will experience what is common practice in Germany and all over Europe:
Zum Schneider, the cult German Biergarten on Ave C / 7th Street, is presenting what they call at home a “public viewing”. On June 26, July 4th, July 5th and July 13th the Solar One event location right by the East River @ 23rd St will be turned into an Open Air Fan Zone. While the screening of the games on an 11x16 ft LED screen and additonal smaller screens will be the main
Zeitung für Deutschland
Blasmusik, Weißwürste, literweise Bier und sogar deutsche Bundesliga: New York erlebt einen regelrechten Biergarten-Boom. Die neuen Läden räumen mit dem angestaubten Schützenteller-Image ihrer Vorgänger auf.
Steuben Parade Podcast
by Lars Halter
Legendary Bavarian watering-hole "Zum Schneider" stole the show during the 2013 German-American Steuben Parade