Ex in the City:
Sylvester Schneider kam aus Bayern nach New York, um Musiker zu werden, heute betreibt er den beliebtesten Biergarten der Stadt – in einer Kneipe
Everyday is Oktoberfest at Zum Schneider. This Bavarian bierhaus and German restaurant boasts a festive atmosphere with an impressive selection of beer. Their outdoor seating can get crowded very quickly depending on the day (they hold a lot of events) so try and get there early.
Pouring beer is more than getting the liquid from one vessel to another: it's an art form, as well as a science that has its own methodologies, constants, and variables.
What’s a girl like Cyndi Lauper do to have fun? On Sunday, it was take in the atmosphere at the final night of Munich on the East River - then close it out.
Lauper took to what must’ve been the smallest stage she’s performed on in decades about half an hour before Manhattan’s biggest Oktoberfest party ended for “Girls Just Want to Have Fun,” backed by the biergarten’s oompah band.
Der Besitzer des Schneider im Stadtteil Lower East Side tritt mit seiner Band auch im eigenen Lokal auf.Foto: laif
Sept. 30 2014
"... Der Schneider an der entlegenen Avenue C, vier lange Blocks von der nächsten U-Bahn entfernt, war der Pionier des Trends zu deutscher Biergemütlichkeit und deftiger Kost. Schon 2000 öffnete Sylvester Schneider in einem Eckhaus in der damals fragwürdigen Gegend sein Lokal, schenkte Münchner Hofbräu aus, backte Leberkäs und Brezen und knetete Semmelknödel. „Noch bevor ich alle Fenster drin hatte, war der Laden gerammelt voll“, erinnert sich Schneider. Full Article
July 13 2014
Jubilant German fans who watched the tense match at watering holes around New York City erupted in celebration of a victory that put Deutschland above all others in the 203-team worldwide tournament.
“Awesome!” said Mario Fontaine, an actor from Wiesbaden, Germany, who watched his countrymen lift the gilded championship trophy at Zum Schneider, a German restaurant in the East Village. (Full article)
July 13, 2014
(...) one goal was all that was necessary to secure Germany its first world title since 1990, and make fans watching at Zum Schneider, a Lower East Side bar, jump for joy.
“This is one of the best places in New York City if you’re German,” said Kristina Ruff, 30, a doctor from Midtown. “It’s awesome here.”
Moments after the game, the phrase “Don’t Cry for Me Argentina” was trending on Twitter.
“It’s amazing,” said Logan Reisenbigler, 22, a graduate student from the Upper East Side, who watched at Zum Schneider. “I lived in Germany for six years and I just came back from Germany. If it wasn’t going to be America, it had to be Germany. I’m ecstatic. I was overcome with emotion. I’m going to go all over the city and scream.” Full article
Katie Nolan hangs out during the Germany vs. Algeria match.
NY Daily News
by LARRY MCSHANE
(...) While most fans across New York City were cheering for the Americans, there were pockets of support for the German squad.
The German bar Zum Schneider’s in the East Village relocated to a bigger outdoor space on East 23rd St., with the owners welcoming hundreds of fans for both teams.
Chants of “U.S.A.!” were sometimes drowned out by shouts of “Deutschland!” in the now-friendly rivalry.
Press release World Cup 2014 in Brazil
NEW YORK, NEW YORK (June 1, 2014) - Starting on June 12th, Zum Schneider will be showing every game of the World Cup 2014 hosted by Brazil. With a large HD projection screen and two additional flatscreen HD TVs, the East Village cult Biergarten will show all games, even if broadcast simultaneously.
Press release World Cup Open Air Screening
NEW YORK, NEW YORK (June 10, 2014) - For the first time, NYC will experience what is common practice in Germany and all over Europe:
Zum Schneider, the cult German Biergarten on Ave C / 7th Street, is presenting what they call at home a “public viewing”. On June 26, July 4th, July 5th and July 13th the Solar One event location right by the East River @ 23rd St will be turned into an Open Air Fan Zone. While the screening of the games on an 11x16 ft LED screen and additonal smaller screens will be the main
